tourismZA has confirmed Stand No.017 (click here to see the floor plan) at the Cape Getaway Show 15th to 17th March 2013.
Our expedition themed display at the last Cape Getaway Show was a resounding success; winning an award was great, being exposed to 17,000 visitors was also good, however, the biggest success for us was that 792 new adventure enthusiasts that opted in to tourismZA’s newsletters taking us past the 6000 mark.
Such was the response and success at the last show that Getaway has increased our Expedition Zone from 49 square meters to almost 200 square meters! And, we have the prime position.
There are two parts to our plan for Getaway:
1. An informal social gathering of like-minded adventurers
We are setting up another expedition expo at Getaway (Stand 017). This year we focus on world acclaimed adventurer Peter Van Kets and the Capri-X expedition.
Adventure enthusiasts will be invited to attend a series of interactive workshops that demonstrate how expedition/ adventure equipment works. Also, they will be invited to shoot the breeze with Pete and other high profile adventurers like Braam Malherbe (who ran the Great wall of China) and find out first-hand what they did to make their expeditions a success. Their larger than life experiences are powerful and motivating – attending presentations like this normally cost an arm and a leg, they will be presented with our compliments at Getaway to attract people to the stand.
2. Get selected for an all expenses paid opportunity of a lifetime!!
tourismZA will be selecting 50 “Earth Ambassadors” to join Peter Van Kets for an adventure in 2013 (Destination details are a secret for now). Of the 50, some will be invited to take part in small sections of the expedition as it travels around the World.
Why are we doing all this?
Capri-X Earth Ambassadors Expedition is a 40 000km circumnavigation of the southern hemisphere following the Tropic of Capricorn without the use of motors.
We have an initiative called DOT an acronym for Do One Thing; if we all collectively do one thing every day for this planet we can change the world. The DOT initiative will form a critical part of the expedition as it will commit people to doing something to help curb climate change.
Our participation at the Cape Getaway Show is one of the interventions we are using to start creating the DOTs.
For companies that are interested in joining us at the Cape Getaway Show you can get more information here: Intro & Rates (2 page pdf)
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